The Future of Fashion by Charlotte Hoyle

What will your coveted accessory be this season? Times are hard for all which is why, most likely, you are pondering over whether you should or could buy that must have Chanel Matryoshka Russian doll bag exclusively created for Russian Vogue, or whether this season it is best to stick with what you have.

Since the explosion of the luxury market a few years ago designers have realized the development of an accessory line is just as important (and sometimes more profitable) as the development of their collections. From Marc Jacobs to House of Holland, modern day designers offer a piece of their brand in the form of a tote, clutch or purse.

This spring/summer season is no exception, with websites such as Net-A-Porter, My Wardrobe and Matches offering up a variety of high fashion goods available at the click of our mouse, it is easier than ever to buy that must have Balenciaga lariat bag. No longer do we have to make a day of browsing our favorite luxury store, we can do it all from the comfort of our own home. Which is why I have taken the time to browse the best of the internet’s high end e-market.

Net-A-Porter.com: This is where it all began; the mecca of the luxury e-market Net-A-Porter was launched in 2000 and since then has gained a strong following. Video blogs of this seasons catwalk trends, reviews of must have items and even an e-magazine, the site offers more than just a retail buzz. Informative, with regular updates Net-A-Porter now has around 2 million women logging on each month to browse, shop, get style tips and learn about the latest trends.

My-Wardrobe.com: Launched in 2006, My Wardrobe sells brands from the UK, USA, Europe and Australia. If you are after sass & bide’s super hot leather leggings as seen on MTV’s Whitney Port, then My Wardrobe is the place for you. Following the style of Net-A-Porter, blogs and video casts on upcoming trends are now available on the site as is the latest fashion news.

MatchesFashion.com: Matches was originally established in the high street retail sector and has 13 stores in the Southern England area. The decision to branch out online in 2005 has strengthen the brand, as it offers the coveted Matches Limited pieces on line as well as in store. The site also has a blog so you can follow what is featured in fashion magazine’s such as iD and Vogue as well as which pieces from the site are being worn by celebrities.